The Attract Raving Fans Podcast

A customer who’s watched you fail and put it right has more evidence of your character than one who’s only ever seen things go well — and that evidence is what travels. In this episode, Alan tells the story of René, a caterer whose worst review became one of his best sources of new business,...

The gestures that get people talking aren’t the expensive ones — they’re the small, well-timed, personal ones that show you paid attention to something that wasn’t written down. In this episode, Alan tells the story of Suzanne, a bed-and-breakfast owner who tracked a full year of guest reviews and notes expecting her costly upgrades to...

Most businesses create their best moments by accident. One thing they stumbled into and never thought to build on purpose. In this episode, Alan tells the story of Andy, a personal trainer whose gym stayed full because of referrals, while an equally skilled new trainer’s clients stayed quiet. Until Andy figured out it came down...

Your homepage either joins the conversation the customer has been having in their head, or it interrupts it. Most interrupt. And that’s because most homepages are written backward. They open by the business changing the subject and talking all about itself. Not a great idea, since visitors show up hoping to be understood. In this...

Most elevator pitches are really just job descriptions — and a job description gives nobody a reason to refer you. In this episode, Alan tells the story of Brian, a financial advisor who said the same thing at networking events for years and watched people’s eyes glaze over — until he changed one thing and...

Your customers have already written your best marketing copy — it’s sitting in your reviews, your thank-you texts, and the emails you smiled at and forgot. In this episode, Alan shares the story of Daniel, a massage therapist who spread twelve years of client reviews across his table and found the same words repeating —...

Two landscapers, same town, same skill — one’s booked three months out, the other’s chasing leads. The only real difference is the words on the homepage. In this episode, Alan shows you how to stop describing what you do and start describing what changes for your customer, using Before, After, Bridge — a simple three-part...

You don’t have a quality problem, and you don’t have a fan problem — your customers already rave about you. The trouble is *where* they do it: in your texts, your inbox, your memory, where no new customer can see it. In this episode, Alan tells the story of Ray, a dog trainer with a...