The Attract Raving Fans Podcast

Episode 24: Your Best Marketing Asset When a national chain moves into town, how does a small business compete with a marketing budget it can’t possibly match? Pepper owns a neighborhood coffee shop where almost everybody knows his name. But when the big chains started moving in, he worried that the business he’d spent years...

After twenty years in business, architect Dale had a problem he couldn’t quite explain. His longtime clients were loyal, but new business was slowing down. He began to wonder whether his firm’s experience was becoming a disadvantage. There was something else about Dale. In more than two decades, he’d never asked a client for a...

You probably have a client whose experience with your business could convince someone else to work with you. But would a potential customer ever find that story in your marketing? Most case studies talk about how good the business is. They describe the problem, explain the solution, and celebrate the results. What they often leave...

Ever sit down to write a social media post or email and realize you have absolutely no idea what to say? You’re not alone. And the problem probably isn’t that you’ve run out of good ideas. You may just be looking in the wrong place. In this episode, I share the story of Jenny, a...

Not all five-star reviews are equal. A review that connects is the kind that gets shared as a screenshot, copied into recommendations, and passed from person to person. Those reviews contain three things most are missing: • the Before (where the writer was before they found you) • the Shift (one specific moment that changed...

You’ve got happy customers. They’ve said nice things about your business. Maybe you’ve even collected some great testimonials for your website. So why aren’t those testimonials doing more to convince potential customers to work with you? The problem may not be what your customers are saying. It may be what their testimonials are leaving out....

Most feedback requests are disguised review requests — and customers can tell. The awkwardness doesn’t come from asking; it comes from asking in a way that’s about what you need rather than what you want to understand. In this episode, Alan tells the story of a veterinarian who dreaded asking for reviews for years —...

Exceptional moments create raving fans. Inconsistency erodes them — quietly, invisibly, without producing a single complaint. In this episode, Alan’s example story is about Amelia, a business owner and physical therapist whose most loyal patients all shared one small moment — the day she told them they’d earned the right to call her “Millie” —...